2013 Trends For Increasing Your Business Through Digital Marketing
16 September 2013
Modern business is fortunate to have the digital world in which to market, and the digital marketing options available are plentiful. However, with so many options from which to choose it is often hard to narrow down which digital marketing options are best for you and your business. Below are a few 2013 trends for increasing business through digital marketing that are worth looking into.
If you’ve ever watched a television show – for instance, a home improvement show – and then seen a commercial that corresponds with that show – such as an ad for a hardware company – you have seen an example of contextual advertising.
However, the digital age has expanded contextual marketing even further by offering online marketing avenues. For instance, marketing on blogs that have to do with your product or service, advertising on news websites that are running stories related to what your business does, and other such advertising methods are now available and used frequently. Digital contextual advertising is one of the best ways to reach people whose interests are, at the very least, in line with what your business offers and is a far more effective advertising.
Social Media Marketing
Social media marketing is another great invention of the modern era. With literally millions of people using Facebook, Twitter, and other such social media outlets on a daily basis, advertising through social media is a wonderful way to reach prospective customers, engage current clientele, and grow your business. Not only can social media advertising, like Facebook ads, help to draw in business, but having a social media presence increase visibility and makes your business more relatable to others.
Adding top quality content to your website, blog, or other online venue is a highly effective way to bring in new business and connect with current customers. By adding valuable information that is formatted for search engine optimization (SEO), you establish yourself as an expert in your field, show customers that you want to help them, and establish trust with customers. High quality content is not salesy in nature but rather informs the reader while subtly including keywords that will draw the attention of search engines and send people who are searching for related service and information to your page.
By using the above forms of marketing to bring in new business, you can create highly effective advertising campaigns that keep up with current trends and establish your business, brand, and credibility with those who are in the market for what you have to offer. Keeping up with the current trends is important in order to keep your business relevant and these are three of the simplest ways to do so.