Yes, it is true – one way of increasing website traffic you need links pointing to your website. But not any old links. Sure, many internet marketers still believe that link building, both one way and reciprocal, are the way to go. This is however an outdated method that wastes time, which could be otherwise spent implementing other far better ideas. Continued…
New media and web technologies offer many terrific benefits for companies. While many companies in South Africa still sit on the sideline waiting to see how things will evolve (this is not an option we recommend) others are sometimes too eager and, worse, they don’t involve themselves in the process preferring a completely outsourced solution.
Unless your company has someone in-house who knows what they’re doing and is prepared to take ownership of new media activity for you company (sorry, but an ad or design agency-appointed account manager doesn’t fit the bill – especially when their strength lies with traditional media), we’d like to afford these eager corporate beavers five pieces of advice:
1: Make it your priority to understand online marketing and new media technologies. Continued…
Writing good web content is one of the most important factors of any activity online. Online copywriting talent is a combination of good writing skills, awareness of ROI (return on investment) methodologies, and an understanding of basic web usability.
To help find your online writing feet, we’ve jotted down 10 online copywriting tips that we hope will help:
1: Communicate the purpose of your site through a unique “tagline”. Continued…
Online success depends on something very important – it requires a “multi-tactic” approach. I like to consider online strategies as a solution made up of three important web marketing pillars that each work together to achieve strategic objectives, namely a corporate or brand website, ROI-driven web marketing and influence-focused social media.
Before I explain, let’s identify some typical strategic objectives:
As we can tell, most of these objectives are relevant to most businesses; however, it’s important to understand that different online strategies address different business objectives. Continued…
Can social media be used for business-to-business (B2B) brands? The answer is, yes!
The reason why social media is not, yet, a mainstream activity for many B2B marketers is because the outcomes that most B2B marketers seek to deliver on are more suited towards “traditional” online and offline marketing techniques such as pay-per-click advertising, lead generation and traditional public relations.
But when you start scratching the surface of social-media marketing you begin to discover that bottom-line results can positively be affected by social-media activities, even if used for less traditional return-on-investment outcomes such as engagement, interaction, sentiment, research, authority ranking, influence and innovation, to name just some. Continued…
When it comes to running a social media campaign, here are eight questions that you should ask yourself before starting.
1. Why do you want to use social media?
While many companies should exploit the numerous benefits that social media marketing (dubbed relations) affords them, there are equally as many companies who should stay clear from the medium. Determine what the underlying goal is and why social media should be used to achieve same before you continue. Continued…
Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing and communications on the Internet. But there is a problem that is becoming more and more apparent…
We have also seen how numerous companies, both locally and abroad, find value in social media initiatives. Continued…
The Internet of today is about people connecting with each other and content being shared and exchanged. Watching it unfold, the Web of today is indeed an awesome work in progress and very different from the dotcom boom of 2000. Most of this has to do with something we call Web 2.0 – an extension of what you and I already do every day: interact with the world. Continued…