Cosmedia Consulting - Social Media and Marketing Company

Below is a list of five important statistics that Google revealed at its I/O 2013 keynote yesterday:

• There have been over 900 million Android activations so far.
• 48 billion apps have been downloaded on Android – that’s 2 billion shy of Apple’s 50 billion.
• Of the above, 2.5 billion apps are installed onto an Android device each month.
• Google says it sends 17 billion messages a day, which is 200,000 push messages every second.

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• There are 6.8 billion people on earth. 4 billion of us have a mobile phone.
• 9 out of 10 mobile searches lead to an action, and over half lead to a purchase.
• 70% of mobile online searches lead to the user taking action within an hour. On the other hand, 70% of desktop online searches lead to an action within a month.

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According to a report by iResearch on China’s mobile market, the Chinese prefer to download and use applications catered specifically to the Chinese market instead of popular foreign mobile apps. In fact, out of China’s top 10 iOS and Android apps, no foreign apps are featured. Also Tencent, the largest Internet company in China, continues to have a dominant position in the below top 10 lists. Continued…

Facebook’s EdgeRank is an algorithm that determines how or if a Facebook post appears on a user’s timeline or newsfeed. As many Facebook Page owners have realised, not all fans will get to see a post that an admin publishes on their Page (typically only about 1% to 5% of fans will see the post).

Various factors affect whether a fan sees a Facebook post or not. Continued…

China’s WeChat, a hugely popular social messaging application owned by Tencent, has launched in Singapore. The ad below airs in Singapore this week, and features two Taiwanese artists (Alan Luo Zhi-Xiang and Rainie Yang) introducing the app’s many feature.

With over 300 million users worldwide (40 million of which are based overseas), Singapore is one of a few strong markets in Asia (others include Hong Kong, Thailand, Taiwan and Thailand) that WeChat wants to dominate. Continued…

The iOS app store is not short on weather apps. However Yahoo’s weather app, just released, must be one of the most beautiful weather applications developed yet. The app not only shows a city’s weather forecast but highlights beautiful photography of the city by bending Yahoo’s weather service with photo-sharing site Flickr. Gorgeous.

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Twitter launched its #music app yesterday. And it’s very clever. It helps you discover the most popular music tracks and emerging artists based on Twitter activity.

To see the songs tweeted by the people you follow on Twitter, search the #NowPlaying tag. Enjoy. Continued…

According to Syncapse, the average Facebook fan is worth $174. This is based on a survey of more than 2,000 U.S. panelists, which compared the “product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity” of Facebook fans and non-fans.

The $174 average is based on the value variation across different brands.

via Continued…

That was the message in Eric Schmidt’s tweet earlier this week. His actual words were:

“For every person online, there are two who are not. By the end of the decade, everyone on Earth will be connected.”

This bold statement from Google’s Chairman was later followed with the following statement:

“Think about how great the internet is with 2B users. Now think about how amazing it will be when 5B come online in a decade.”

via and Continued…

WeChat, a popular Chinese mobile chat application that includes a social network, is fast attracting the eyes of many marketers both in China and abroad. Developed by Tencent in China, the app has a growth rate higher than Facebook, and is growing not only in Asia but across Europe, America, Africa and Australia too. In fact, of WeChat’s 300 million users, 40 million are overseas. Continued…