3 December 2013
Syllable is an elegant and simple speed-reading application. Not only does it train you to read faster by reducing something called subvocalisation (saying the words you are reading to yourself in your head), it’s also a valuable aid to help you get through your reading list saved on Instapaper, Readability and Pocket. As reading advocates (and avid users of Pocket), this speed-reading app gets two thumbs up for the value it give and its user-friendly design.
Posted in Apps we love | Comments »
26 November 2013
“Good Design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.”
Posted in Blog, Digital design | Comments »
25 November 2013
Your website is often the first thing that people see when they want to learn more about your company online. Many people will first visit a particular website before visiting the business location or making use of the services being offered by that particular company. Because of this, a poorly created website design can mean disaster for you and your potential customers.
There are certain things that you should consider before publishing your site template online for everyone to see. By utilising these tips, you will find that it is easier to attract and maintain a set amount of visitors.
Keep it Simple
Keeping your site’s design as simple as possible is incredibly important. This isn’t to say that you should have a wall of text in front of a white background, but you need to avoid cluttering each page with useless pictures and information that is of no real value to your visitors.
One of the worst things you can do to your website is to use comic images and moving GIF images that depict an unprofessional feel to the entire site. The overall website template should be clean, professional and not cluttered with useless data or images.
Keep it Professional
You need to keep your site looking professional at all times. One of the best ways to ensure that you have a professional site is by making use of a website design consultant who can help create the template for you. If you are creating the site’s design yourself, make sure that you stay away from an overly bright and childish colour scheme and moving comic images. Use a clear and easy-to-understand font for all text that happens to be on each page of the site.
Hiring a professional designer and speaking with a consultant who deals with this service is the best way to avoid creating an unprofessional site on your own.
Make it Easy to Navigate
One thing that will scare customers away when they are visiting your site is if it is difficult to navigate. Your visitors want clear and easy-to-read links to different pages of your site right where they can quickly find them. If your visitors have to search each page to find your contact link, for example, this is going to frustrate them greatly and cause them to leave the site because it becomes an annoyance to them.
Make sure that you put more emphasis in where your links are located and be sure that they are large and easy for visitors to read. This enables your site visitors to get to wherever they need to go, whether this be to find out more about your company or send you a quick email.
Posted in Articles, Digital design | Comments »
22 November 2013
The buzz about mobile marketing has been strong for some time now, yet many managers are confused when it comes to implementing it. A few years ago, it was enough to have a strong website and consistent email campaign, but that is no longer the case. In developing a strong mobile marketing program, it is important to set your objectives before finding the means to launch it.
Although the majority of mobile devices are simple phones with voice and text, a growing number of devices include smart phones and tablets. Each product offers a unique segment to the buying public.
A Strong “Opt-In” List
During the planning phase of a campaign, begin building a list of consumers who will allow you to market to them. Regulations require they must allow you to reach them via mobile devices, regardless if they have already allowed you to email them.
This can be surprisingly easy. Reach out to your existing customer base with strong enticements and a clear call to action. Offer real value, not just hype. Users who know they may get a free donut on Tuesday at their favourite coffee shop are more than willing to opt-in to the shop’s list.
Blend Digital Media
The ROI of online marketing can be difficult to determine so it is important to track your metrics for all phases of a campaign. With that understood, determine the purpose for the campaign. One company set out to launch a new product by using texting and social media to drive traffic to the page on their site. The click-through rates were through the roof when they promised a donation to a well-known charity for each view.
Mobile users have a short attention span and are easily distracted. Taglines should grab their attention in less than a second and the message should have an equally quick call to action. Today, the mobile market demands value and the message must have more purpose than in the past. A tagline such as “Same Cable, Half the Price” will grab the user’s attention because he may save money.
One aspect of marketing has never changed; consistency pays off. Have a cohesive plan in place before launching a mobile marketing campaign. Very few companies are in the position to stay on top of the developments in mobile and Web marketing. For the greatest returns, it is best to seek the advice of a consultant who stays abreast of this market and can help you analyze data.
Posted in Articles, Mobile | Comments »
20 November 2013
Marketing has changed significantly over the last two decades. The basic models that worked a long time ago have been altered by technology, consumer sentiment and new businesses. Good marketing consultants have kept pace with these changes. Some businesses have not. Anyone running a business today will want to know about five marketing strategies that no longer work.
Paid Advertisements on Every Page
Marketing consultants know there is a time and place for paid advertisements on websites and search engines. Unfortunately, many companies have taken the concept of advertising real estate to the extreme. These companies are offing paid advertising in locations that make no sense. The marketing strategy of paying to plaster advertisements on irrelevant pages no longer works. Additionally, the traffic this type of marketing does generate does not usually convert into sales.
Outbound Email Spamming
Email has become one of the primary forms of both personal and professional communication. Early online marketing strategies often involved a large amount of email spamming in order to reach customers. This technique is no longer effective. Spam filters and the consumer demand to keep inboxes free from advertising have made email spamming very ineffective. Marketing consultants today can form better email campaigns using relevant content that consumers will welcome into an inbox.
Paid Social Media Advertising
Paid advertising on social media websites is a marketing strategy that was doomed to fail from the start. Some estimates place response rates for social media advertising at less than one-quarter of one percent. The reason is that most people who go to a social media website are not there to make purchasing decisions. They are there to be entertained or to connect emotionally with friends or the wider world. Paid advertisements for products and services are actively skipped and considered an inconvenience.
Direct Sales Postings
There was a time when direct sales postings online garnered some response. The cost of direct sales postings through classifieds, forum postings or other mediums was often low enough to show a positive return on investment. The reality today is that direct sales postings are completely ineffectual. They will draw little attention if any at all. One reason for this is that many of the direct sales outlets are now mainly occupied by other businesses looking to sell and not buy.
Buying Lists of Leads
Lead lists have been around for decades both online and offline. Buying lists was once a way to get into a specific consumer segment or niche group fast. Buying lists of sales leads today is not a valid online marketing strategy in most industries. The lists in circulation today are often filled with low-quality leads that will never convert. Some are even filled with false paid leads. It is far better to hire experienced marketing consultants who can help to generate lists internally through techniques that actually work.
Posted in General | Comments »
6 November 2013
Everyone wants viral content. Whether it is the budding film maker uploading videos to Youtube or the marketing department creating online content for a Fortune 500 company, everyone wants their work to be the next big viral phenomenon. Knowing the differences between viral content and normal content will help you create content that others want to share. Here are six key differences to make your content viral.
Viral Content Invokes Emotion
One trait common to all viral content is emotion. But not all emotion is created equal. The more active the emotion generated, the more likely content is likely to be shared. Sadness usually isn’t shared. Anger is best at generating sharing and comments, but generally involves controversial topics that might alienate audiences you want to keep. Post content that invokes awe or joy. People tend to share what inspires them or makes them laugh.
For Viral Content, Timing Matters
A prime ingredient of creating viral content is making sure people have the opportunity to read it. The best way to do that is to share it when they are most likely to see it. In general, the best time to post content is in the morning during the work week – especially Monday morning. But just posting when people are most likely to view is not the best strategy. Multiple posts are better. That does not mean posting your blog or video multiple times. Some engagement gurus recommend four times in twenty four hours.
Viral Content Is Interesting or Useful
Sharing pictures of your cat might interest your friends, but for everyone else it is just one more cat picture. But if you share something surprising, like a pig raising a cat, people will share it. If you share something useful, like a way to take better pictures with your smart phone, people will share that. Making your shares interesting and useful will increase your chance of going viral.
Viral Media Hits Triggers
Triggers are things that remind us of other things. Chevrolet had an ad campaign with the catch phrase, Baseball, hotdogs, apple pie and Chevrolet. It turned those four things – baseball, hotdogs, apple pie and America – into triggers for Chevrolet. Viral content hits triggers. It makes us remember Christmas at grandmas, or the excitement of our first concert. It makes us laugh and feel good.
Viral Content Knows Audience
The 14-year-old with the viral video may have stumbled on the right formula by accident, but to consistently create viral content requires understanding your audience and tailoring content to them. Don’t share cute cat videos to the Dogpound Cat Haters Club, share videos of cats getting treed by dogs. To do it right, this requires research and planning.
Viral Content Is Visible
This sounds obvious, but there is a lot of great content out there that will never go viral because it is hard to find. No matter what time of day you post or how often, if nobody’s looking, viral will not happen. Promote your content on social media, in profiles and even in email sigs. If you know someone with a large following that is willing to share your content, that is even better. Make sure to logically tag your content for search engines to find.
Viral content is the online content producers dream. Keeping in mind the things that make viral content different than other content will help you create your own viral content.
Posted in Online branding | Comments »