10 December 2013
Mobile marketing has exploded in the last few years. People now use their phones almost constantly, with some people even choosing not to buy computers because they can do all of their online browsing and shopping with their phones.
If you want to get to these potential customers, you need to reach them on their devices, whether those are phones, tablets, or other types of mobile devices. You need a marketing plan that is catered around this trendy new way to go online.
Use Specific Mobile Ad Campaigns
It is important to note that mobile ads are slightly different than basic online ads. They are formatted differently – so that they will be easily readable on a small screen – and anything interactive about them is set up to connect with the buttons on a phone, knowing that the user will not have a mouse or a full keyboard. You need to use an ad champaign that is geared around these ads so that people can get the most out of them on mobile devices.
Store Phone Numbers
One thing that you can do is to have people enter their phone numbers in the way that, with a traditional marketing champaign, you would store email addresses. For example, have them use their phone numbers to sign up for your site. After that, you can send them text messages that go right to their phones. Email can work as well, seeing as how most people can check their email on their phone, but a text message is more likely to be read.
Punchy, Text-Based Ads are Best
On a computer, a video-based ad works the best, and you can still use video if you want for a mobile ad, but you should know that punchy, text-based ads are often better. They could also be graphics based, as long as those graphics are stable. You see, people who are browsing on their wireless network do not have high-speed wi-fi connections all of the time, so a video could take forever to load. They will probably get bored and move on to something else.
An effective ad is one that loads before they move on, that gets their attention, and that is easy to see at any Internet speed. That means text and simple graphics are a surefire win with any users, not just those with 4G connections.
Ask Consultants for Assistance
If you are about to start a new ad champaign, it is a good idea to talk to a consultant. They can provide you with more tips and pointers that will make it a success. Rather than trying to figure it out on your own, why not get all of the pertinent information up front?
Posted in Articles, Mobile | Comments »
3 December 2013
Syllable is an elegant and simple speed-reading application. Not only does it train you to read faster by reducing something called subvocalisation (saying the words you are reading to yourself in your head), it’s also a valuable aid to help you get through your reading list saved on Instapaper, Readability and Pocket. As reading advocates (and avid users of Pocket), this speed-reading app gets two thumbs up for the value it give and its user-friendly design.
Posted in Apps we love | Comments »
26 November 2013
“Good Design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.”
Posted in Blog, Digital design | Comments »
25 November 2013
Your website is often the first thing that people see when they want to learn more about your company online. Many people will first visit a particular website before visiting the business location or making use of the services being offered by that particular company. Because of this, a poorly created website design can mean disaster for you and your potential customers.
There are certain things that you should consider before publishing your site template online for everyone to see. By utilising these tips, you will find that it is easier to attract and maintain a set amount of visitors.
Keep it Simple
Keeping your site’s design as simple as possible is incredibly important. This isn’t to say that you should have a wall of text in front of a white background, but you need to avoid cluttering each page with useless pictures and information that is of no real value to your visitors.
One of the worst things you can do to your website is to use comic images and moving GIF images that depict an unprofessional feel to the entire site. The overall website template should be clean, professional and not cluttered with useless data or images.
Keep it Professional
You need to keep your site looking professional at all times. One of the best ways to ensure that you have a professional site is by making use of a website design consultant who can help create the template for you. If you are creating the site’s design yourself, make sure that you stay away from an overly bright and childish colour scheme and moving comic images. Use a clear and easy-to-understand font for all text that happens to be on each page of the site.
Hiring a professional designer and speaking with a consultant who deals with this service is the best way to avoid creating an unprofessional site on your own.
Make it Easy to Navigate
One thing that will scare customers away when they are visiting your site is if it is difficult to navigate. Your visitors want clear and easy-to-read links to different pages of your site right where they can quickly find them. If your visitors have to search each page to find your contact link, for example, this is going to frustrate them greatly and cause them to leave the site because it becomes an annoyance to them.
Make sure that you put more emphasis in where your links are located and be sure that they are large and easy for visitors to read. This enables your site visitors to get to wherever they need to go, whether this be to find out more about your company or send you a quick email.
Posted in Articles, Digital design | Comments »
22 November 2013
The buzz about mobile marketing has been strong for some time now, yet many managers are confused when it comes to implementing it. A few years ago, it was enough to have a strong website and consistent email campaign, but that is no longer the case. In developing a strong mobile marketing program, it is important to set your objectives before finding the means to launch it.
Although the majority of mobile devices are simple phones with voice and text, a growing number of devices include smart phones and tablets. Each product offers a unique segment to the buying public.
A Strong “Opt-In” List
During the planning phase of a campaign, begin building a list of consumers who will allow you to market to them. Regulations require they must allow you to reach them via mobile devices, regardless if they have already allowed you to email them.
This can be surprisingly easy. Reach out to your existing customer base with strong enticements and a clear call to action. Offer real value, not just hype. Users who know they may get a free donut on Tuesday at their favourite coffee shop are more than willing to opt-in to the shop’s list.
Blend Digital Media
The ROI of online marketing can be difficult to determine so it is important to track your metrics for all phases of a campaign. With that understood, determine the purpose for the campaign. One company set out to launch a new product by using texting and social media to drive traffic to the page on their site. The click-through rates were through the roof when they promised a donation to a well-known charity for each view.
Mobile users have a short attention span and are easily distracted. Taglines should grab their attention in less than a second and the message should have an equally quick call to action. Today, the mobile market demands value and the message must have more purpose than in the past. A tagline such as “Same Cable, Half the Price” will grab the user’s attention because he may save money.
One aspect of marketing has never changed; consistency pays off. Have a cohesive plan in place before launching a mobile marketing campaign. Very few companies are in the position to stay on top of the developments in mobile and Web marketing. For the greatest returns, it is best to seek the advice of a consultant who stays abreast of this market and can help you analyze data.
Posted in Articles, Mobile | Comments »
20 November 2013
Marketing has changed significantly over the last two decades. The basic models that worked a long time ago have been altered by technology, consumer sentiment and new businesses. Good marketing consultants have kept pace with these changes. Some businesses have not. Anyone running a business today will want to know about five marketing strategies that no longer work.
Paid Advertisements on Every Page
Marketing consultants know there is a time and place for paid advertisements on websites and search engines. Unfortunately, many companies have taken the concept of advertising real estate to the extreme. These companies are offing paid advertising in locations that make no sense. The marketing strategy of paying to plaster advertisements on irrelevant pages no longer works. Additionally, the traffic this type of marketing does generate does not usually convert into sales.
Outbound Email Spamming
Email has become one of the primary forms of both personal and professional communication. Early online marketing strategies often involved a large amount of email spamming in order to reach customers. This technique is no longer effective. Spam filters and the consumer demand to keep inboxes free from advertising have made email spamming very ineffective. Marketing consultants today can form better email campaigns using relevant content that consumers will welcome into an inbox.
Paid Social Media Advertising
Paid advertising on social media websites is a marketing strategy that was doomed to fail from the start. Some estimates place response rates for social media advertising at less than one-quarter of one percent. The reason is that most people who go to a social media website are not there to make purchasing decisions. They are there to be entertained or to connect emotionally with friends or the wider world. Paid advertisements for products and services are actively skipped and considered an inconvenience.
Direct Sales Postings
There was a time when direct sales postings online garnered some response. The cost of direct sales postings through classifieds, forum postings or other mediums was often low enough to show a positive return on investment. The reality today is that direct sales postings are completely ineffectual. They will draw little attention if any at all. One reason for this is that many of the direct sales outlets are now mainly occupied by other businesses looking to sell and not buy.
Buying Lists of Leads
Lead lists have been around for decades both online and offline. Buying lists was once a way to get into a specific consumer segment or niche group fast. Buying lists of sales leads today is not a valid online marketing strategy in most industries. The lists in circulation today are often filled with low-quality leads that will never convert. Some are even filled with false paid leads. It is far better to hire experienced marketing consultants who can help to generate lists internally through techniques that actually work.
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