Cosmedia Consulting - Social Media and Marketing Company

Research by SimpliFlying shows that most airports are sitting on the fence when it comes to social media, with over 55% of airports investing less than 100 employee-hours per month on social media and allocating less than $10,000 / annum to social media.

The truth is that two key business objectives can be met by using social media, namely brand engagement and customer service, along with capturing valuable data about those who visit their airports. However this doesn’t come without challenges, as cited by those surveyed; over 60% said there was insufficient allocation of resources to social media.

The good news is that approximately 40% of the airports surveyed were planning to allocate more budget towards social media next year.

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