Cosmedia Consulting - Social Media and Marketing Company

Below is a list of five important statistics that Google revealed at its I/O 2013 keynote yesterday:

• There have been over 900 million Android activations so far.
• 48 billion apps have been downloaded on Android – that’s 2 billion shy of Apple’s 50 billion.
• Of the above, 2.5 billion apps are installed onto an Android device each month.
• Google says it sends 17 billion messages a day, which is 200,000 push messages every second.

Continued…

• There are 6.8 billion people on earth. 4 billion of us have a mobile phone.
• 9 out of 10 mobile searches lead to an action, and over half lead to a purchase.
• 70% of mobile online searches lead to the user taking action within an hour. On the other hand, 70% of desktop online searches lead to an action within a month.

Continued…

According to a report by iResearch on China’s mobile market, the Chinese prefer to download and use applications catered specifically to the Chinese market instead of popular foreign mobile apps. In fact, out of China’s top 10 iOS and Android apps, no foreign apps are featured. Also Tencent, the largest Internet company in China, continues to have a dominant position in the below top 10 lists. Continued…

China’s WeChat, a hugely popular social messaging application owned by Tencent, has launched in Singapore. The ad below airs in Singapore this week, and features two Taiwanese artists (Alan Luo Zhi-Xiang and Rainie Yang) introducing the app’s many feature.

With over 300 million users worldwide (40 million of which are based overseas), Singapore is one of a few strong markets in Asia (others include Hong Kong, Thailand, Taiwan and Thailand) that WeChat wants to dominate. Continued…

WeChat, a popular Chinese mobile chat application that includes a social network, is fast attracting the eyes of many marketers both in China and abroad. Developed by Tencent in China, the app has a growth rate higher than Facebook, and is growing not only in Asia but across Europe, America, Africa and Australia too. In fact, of WeChat’s 300 million users, 40 million are overseas. Continued…

This year 1 billion smartphones will be shipped globally. (Gartner)

While the debate between mobile apps and Mobile webstes still continues, 85% of users prefer mobile apps. (Compuware)

In the US, users spend about 158 minutes each day on a mobile device (smartphone or tablet). (Flurry)

When it comes to customer satisfaction, Apple takes the lead.  (J.D. Power and Associates)

39 percent of mobile users use social media directly on their mobile phone. Continued…

This year mobile phones are predicted to take over desktop computers; with over 4 billion mobile users you can understand why. Enter the mobile strategy.

When implemented properly, a mobile marketing strategy (from responsive and adaptive design to mobile advertising) can result in increased brand awareness, leads, sales and engagement. This is because mobile traffic is growing. And the way a mobile user experiences advertising, content and creative on their phone or tablet is vastly different to that of a desktop user. Continued…

These days, more and more travellers are relying on their mobile devices to find and book hotels and flights. Travel website Expedia has released an infographic that shows  how travellers are planning their trips while ‘on-the-go’.

A few of the key stats:

• Over 65% of travellers who book a hotel room within 24 hours of checking use a mobile device to do so
• Similarly, over 15% of travellers who book a flight 24 hours or less in advance are using their mobile phones.

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The following infographic, designed by Trinity, shows the impact that mobile has on ecommerce.

Some of the interesting mobile stats include:

• The are over 6 billion mobile subscribers (that’s 87% of the world’s population!)
• 30% of the world’s mobile subscribers are from China and India
• There are over 1.2 million mobile web users worldwide. In the US, 25% of internet users are mobile only!

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According to MasterCard’s Mobile Payments Readiness Index Singapore is the word’s most mobile payment-ready country. They are closely followed by Canada, the United States, Kenya, South Korea, Japan, United Arab Emirates, United Kingdom, Saudi Arabia and China.

MasterCard looked are six different factors, namely:

• How familiar and willing consumers were to using mobile payments. Interestingly Kenya scored top here.
• Economic, technological and demographic factors were taken into account (i.e.

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