Cosmedia Consulting - Social Media and Marketing Company

This year mobile phones are predicted to take over desktop computers; with over 4 billion mobile users you can understand why. Enter the mobile strategy.

When implemented properly, a mobile marketing strategy (from responsive and adaptive design to mobile advertising) can result in increased brand awareness, leads, sales and engagement. This is because mobile traffic is growing. And the way a mobile user experiences advertising, content and creative on their phone or tablet is vastly different to that of a desktop user.

Still not convinced that mobile marketing is the future of business strategy? Here are some statistics that demonstrate this:

• 91% of adults have a smartphone.
• 90% of text messages are read within 3 minutes of being sent.
• 16% of web traffic worldwide comes from a mobile device.
• 75% of mobile users use their device for shopping.
• 95% of mobile users use a mobile device for local search.
• 50% of users who search for travel or Restaurant content end up making a purchase.
• 82% of smartphones used today are either iOS or Android.
• 8 trillion SMS messages will be sent in 2013!

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