Cosmedia Consulting - Social Media and Marketing Company

Technology has and continues to change the way consumers engage with brands.

One of our favourite presentations on this subject is by Razorfish. The Digital Brand Experience Report, Razorfish’s annual study into consumer behavior online, examines how todays consumers are actively engaging with brands digitally – be it via a website, mobile application, microsite, Facebook Page, or email.

Some interesting statistics from the 1,000 Internet users surveyed include:

• 65% said they their first purchase from a brand was the result of one of the brand’s digital tactics
• 97% are influenced by a brand’s online experience
• 98% have searched for a specific brand on the Internet
• Approximately 70% have never clicked on a mobile banner ad
• 20% usually read company blogs.

Continued…