Archive for Online branding
Technology has and continues to change the way consumers engage with brands.
One of our favourite presentations on this subject is by Razorfish. The Digital Brand Experience Report, Razorfish’s annual study into consumer behavior online, examines how todays consumers are actively engaging with brands digitally – be it via a website, mobile application, microsite, Facebook Page, or email.
Some interesting statistics from the 1,000 Internet users surveyed include: