Cosmedia Consulting - Online Marketing Company

Video content and viral videos have always been regarded as cost effective digital campaign tactics that marketers and their agencies look towards when reach come into play.  The question is always “how” or “what”, and that’s why it’s always good to come across an example that just ticks every “rule” from the book.

7 days and 4.7 million views later, Gillette’s viral video featuring Roger Federer is one such example. Continued…

According to research by Harris Interactive of 2,412 U.S. adults (aged 18 and over), the LGBT (lesbian, gay, bi and transgender) community is more active on social networks than heterosexuals. Aside from being more active on Facebook and Twitter, they also more likely to read blogs – and as a result most likely to be receptive to social media marketing.

• 54% of the gay men and lesbians surveyed read some type of blog, compared to only 40% of heterosexuals.

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Yesterday Facebook launched a geo-location service called Facebook Places, which lets Facebook users share their current location with their friends much like Foursquare does.

Unlike Fourqquare – and other geo-location services, Facebook Places taps into 500 million active users. With this in mind it makes a lot of sense to incorporate a geo-location service into a social network platform already popular with the Internet community – one that has after all become a part of the day-to-day life of its users. Continued…

Earlier this year, eMarketer reported that only one in five companies surveyed worldwide had a formal social media policy in place. Another similar report stated that only one third of companies had implemented a social media policy. These numbers are far too low, and here’s why.

A written social media policy can be defined as an extension of current business conduct guidelines, and includes a set of written and clearly understood guidelines or principles that companies put in place as a line of protection against the very real risks associated with communicating on the Internet, specifically related to social media usage by employees. Continued…

Apple’s iPad is more than a trendsetting gadget on the hotlist of brand conscious consumers worldwide. It’s a reminder – and proof – that never before has innovation and “thinking outside of the box” been more important. You see, if you’re open to exploring new ideas and mindsets, the iPad is only a small demonstration of what digital possibilities hold true for brands thanks to technology. Continued…

Social media accounts for the most visited websites on the Internet. To demonstrate social media’s growth, take a look at this social media usage count, updated every second.

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Technology has and continues to change the way consumers engage with brands.

One of our favourite presentations on this subject is by Razorfish. The Digital Brand Experience Report, Razorfish’s annual study into consumer behavior online, examines how todays consumers are actively engaging with brands digitally – be it via a website, mobile application, microsite, Facebook Page, or email.

Some interesting statistics from the 1,000 Internet users surveyed include:

• 65% said they their first purchase from a brand was the result of one of the brand’s digital tactics
• 97% are influenced by a brand’s online experience
• 98% have searched for a specific brand on the Internet
• Approximately 70% have never clicked on a mobile banner ad
• 20% usually read company blogs.

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Apple is a company we all admire. Gone are the days where the Apple brand used to be the designer’s toy of choice. Today, Apple has become a leader in the consumer market thanks to the company understanding one very important concept – brand loyalty, reputation and becoming a consumer brand of choice tomorrow starts with innovation today.

This tribute by Transparent House reminds us of this. Continued…

The Mobile Art Lab in Japan have come up with a concept that combine interactive devices with creative literature. This is demonstrated below in a video that combines the iPhone and a book, in turn resulting in an interactive storytelling experience between parent and child.

Just shows you how reality is preceded by imagination. We like it.

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