Archive for Social media
Facebook’s EdgeRank is an algorithm that determines how or if a Facebook post appears on a user’s timeline or newsfeed. As many Facebook Page owners have realised, not all fans will get to see a post that an admin publishes on their Page (typically only about 1% to 5% of fans will see the post).
Various factors affect whether a fan sees a Facebook post or not. Continued…
China’s WeChat, a hugely popular social messaging application owned by Tencent, has launched in Singapore. The ad below airs in Singapore this week, and features two Taiwanese artists (Alan Luo Zhi-Xiang and Rainie Yang) introducing the app’s many feature.
With over 300 million users worldwide (40 million of which are based overseas), Singapore is one of a few strong markets in Asia (others include Hong Kong, Thailand, Taiwan and Thailand) that WeChat wants to dominate. Continued…
According to Syncapse, the average Facebook fan is worth $174. This is based on a survey of more than 2,000 U.S. panelists, which compared the “product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity” of Facebook fans and non-fans.
The $174 average is based on the value variation across different brands.
WeChat, a popular Chinese mobile chat application that includes a social network, is fast attracting the eyes of many marketers both in China and abroad. Developed by Tencent in China, the app has a growth rate higher than Facebook, and is growing not only in Asia but across Europe, America, Africa and Australia too. In fact, of WeChat’s 300 million users, 40 million are overseas. Continued…
Pew Research Center have released some data on who uses social media the most, and which social network platforms people prefer. According to their findings, females use social networking sites more than men do, with Facebook and LinkedIn being used the most by adult users. An interesting finding is that 72% of user considered “economically disadvantaged” – that is, they have an annual household incomes below $30,000 – use social networks more than people earning a higher income. Continued…
At Facebook’s announcement of “Home,” a home screen that users can add to their Android phones, Mark Zuckerberg shared his vision for how he sees computing developing in the future. This vision, posted below, is driving Facebook forward and is worth sharing.
At one level, [Home] is just the next mobile version of Facebook. At a deeper level, I think this can start to be a change in the relationship that we have with how we use computing devices.
Travellers and locals in China often ask the question “Can I access Facebook in China?” After all, Facebook is banned in China. Well, to 63.52 Million Facebook users based in China, the answer is a surprising yes (as of the second quarter of 2012).
And it doesn’t stop there. Twitter, which too is banned in China, had 35 million during the same time period. Continued…
Research by SimpliFlying shows that most airports are sitting on the fence when it comes to social media, with over 55% of airports investing less than 100 employee-hours per month on social media and allocating less than $10,000 / annum to social media.
The truth is that two key business objectives can be met by using social media, namely brand engagement and customer service, along with capturing valuable data about those who visit their airports. Continued…
A new infographic by Touristlink shows how social media is influencing the travel industry.
The key finding from their survey shows that 40% of travel companies say social media is increasingly important when it comes to connecting their brand with tourists. 20% go on to say that it’s the biggest opportunity for increasing business.
Other statistics highlighting the growth of social travel include:
According to a new study 47% of social media users have used social media for customer service. The usage for 18 – 24 year olds goes up to 59%! Of these users, 71% go on to recommend a brand if they experienced positive customer support on a social media channel.
“What we’re seeing is that customers are turning to social media channels for customer service, regardless of whether and where a particular brand is actually equipped to handle customer service over social media.