Cosmedia Consulting - Social Media and Marketing Company

A new report by McKinsey titled ‘Understanding social media in China’ outlines some very interesting statistics for the country with the world’s largest Internet user base, China.

With the world’s most active user base of  social media (more than 300 million people use social media in China). the statistics below clearly illustrate the importance of addressing the unique and advanced needs of Internet users in the East…

• Online users in China spend over 40% of their time online using or consuming social media.
• Social media began in China in 1994 (with forums and communities).
• Chinese users could embed multimedia in social media - the same way Twitter and Facebook does – more than 18 months before Twitter users could do the same thing in America.
• User review sites emerged in China in 2003, and blogging came off the ground around 2004. Social networking sites with chatting capabilities were launched in 2005.
• Over 80% of  social media users in China have more than one social media account
• In 2012 there were over 100 million mobile social users in China.
• One study found that 66% of Chinese consumers relied on friend and family recommendations. This number is 38% in the United States.
• Each social media platform typically has more than one major player, and is quite fragmented and localised.

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