Cosmedia Consulting - Online Marketing Company

A good social media case study is often a good starting point that companies can use to examine how various brands have adopted social media successfully. Examining both the good and the bad, they not only look at how the brand managed to execute a social media strategy but also how it generated media press, community and customer engagement, buzz, Twitter, Facebook and blog entries, to name some. Continued…

If ever there was a market that could use social media and social networking as a real business tool to stand out, build customer relations, improve customer loyalty, drive product enquiries (and even sales!), and not only maintain but also improve their brand reputation with a very clear target market, it’s that of luxury brands.

While many luxury brands are using social media in some shape or form – as an example, most of the luxury brands have a presence on Facebook – not all have taken the bold steps to include social media as an integral part of their research, advertising and communication strategies. Continued…

An article by Esther Vargas (in Portuguese) lists the worst defects of journalists. Many – if not all – are very true, and can be applied to brands and their usage of social media.

Listed below is a slightly tweaked list of the shortcomings that apply to some brands using social media – especially those companies who are less open to self-criticism. Continued…

This graphic, by Mashable, illustrates how mobile devices are the common access point across all the major social networks and tools. Of course the info graphic also shows that aside from Skype, Facebook and email are two seriously large forms of social engagement amongst consumers.

The number one question is: how do you plan to use mobile and Facebook specifically within your business? Continued…

Video content and viral videos have always been regarded as cost effective digital campaign tactics that marketers and their agencies look towards when reach come into play.  The question is always “how” or “what”, and that’s why it’s always good to come across an example that just ticks every “rule” from the book.

7 days and 4.7 million views later, Gillette’s viral video featuring Roger Federer is one such example. Continued…

According to research by Harris Interactive of 2,412 U.S. adults (aged 18 and over), the LGBT (lesbian, gay, bi and transgender) community is more active on social networks than heterosexuals. Aside from being more active on Facebook and Twitter, they also more likely to read blogs – and as a result most likely to be receptive to social media marketing.

• 54% of the gay men and lesbians surveyed read some type of blog, compared to only 40% of heterosexuals.

Continued…

Yesterday Facebook launched a geo-location service called Facebook Places, which lets Facebook users share their current location with their friends much like Foursquare does.

Unlike Fourqquare – and other geo-location services, Facebook Places taps into 500 million active users. With this in mind it makes a lot of sense to incorporate a geo-location service into a social network platform already popular with the Internet community – one that has after all become a part of the day-to-day life of its users. Continued…

Earlier this year, eMarketer reported that only one in five companies surveyed worldwide had a formal social media policy in place. Another similar report stated that only one third of companies had implemented a social media policy. These numbers are far too low, and here’s why.

A written social media policy can be defined as an extension of current business conduct guidelines, and includes a set of written and clearly understood guidelines or principles that companies put in place as a line of protection against the very real risks associated with communicating on the Internet, specifically related to social media usage by employees. Continued…

Social media accounts for the most visited websites on the Internet. To demonstrate social media’s growth, take a look at this social media usage count, updated every second.

Continued…