Apple’s iPad is more than a trendsetting gadget on the hotlist of brand conscious consumers worldwide. It’s a reminder – and proof – that never before has innovation and “thinking outside of the box” been more important. You see, if you’re open to exploring new ideas and mindsets, the iPad is only a small demonstration of what digital possibilities hold true for brands thanks to technology.
No longer is digital brand engagement limited to just your Internet browser or mobile handset, but instead a rich and engaging world exists that mirrors the lifestyle of todays modern consumer. This consumer is intelligent, connected, engaged, value-driven and very in touch with 21st century technology. One could almost say that it defines who they are.
Today’s digital landscape – and communicating in same – requires a new set of “rules”. These rules start with a fundamental shift in the way brands present themselves – and most importantly, evolve themselves. Value-driven digital brand experiences that put the customer first is what is needed, and to do so is to understand and embrace how technology – and devices such as the iPad – have shifted the consumer/brand relationship.
Three brands that demonstrate this through their iPad applications are Popular Science, Gap, and Sports Illustrated (video demonstrations have been embedded in this post). Of course, there are many more examples on the Internet- just Google “iPad apps” and you’ll come across other examples – but these are good examples themselves.
The Apple iPad introduces a new way for consumers to enjoy browsing the Internet, consuming media, playing games, creating content, and engaging with each other and brands. Like it or not, this does dictate tomorrow’s strategy. The question is, are you taking note of this?
Posted in Trends on 22nd April 2010 at 15:56 pm