The latest news on everyone’s lips is Google Instant Search. This video by Google introduces Instant Search and aims to help users understand what all the hype is about and how it works.
Aside from the usability factor, Instant Search offers marketers one indicator of the strength of a brand on the Internet. As a simple example, hit the letter F and Facebook comes up first. Hit the letter V and Verizon comes up.For more information on this, check out this Huffington Post article (Who owns the other 25 letters in the alphabet?).
However, predictive search results to a large degree have been around for a while now. What’s really new with Google Instant Search is the dynamic page loads, which Google says saves users precious time. “The user benefits of Google Instant are many — but the primary one is time saved. Our testing has shown that Google Instant saves the average searcher two to five seconds per search.”
Steve Rubel posted that Google Instant Search makes SEO irrelevant. We say it’s evolving the discipline to a higher level and think it’s a great improvement to the whole Search experience. Now, more than ever, it’s important to pay attention to those all important SEO factors. As a starting point, look at the titles of your pages and start from there.