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5 Major Trend Changes For Social Media In 2013

Social Media Trends

In the early development of the Internet, it became clear that new business models would have to be developed for any company who wanted to stay competitive. Following the lead of Amazon, this meant the businesses needed to set up online portals for customers to make direct purchases. Once those e-commerce sites were set up the goal became to get traffic.

Enter social media and once again the business models are being rewritten. To stay on top of the evolving social media network a business has to keep current with the trends. Consider these five major trend changes for social media.

1. Need for Apps
Just as companies need to develop their online web presence, now they need to get into the app game with a brand specific app that can be used across the wide array of Smartphone platforms. This will allow an integration of social media networking with the company’s app without having to switch devices. Bottom line: Think of what an app can do for your company?

2. Embrace SoLoMo
Social, local and mobile or SoLoMo is the new moniker used by companies as they start to implement custom social media strategies and campaigns. If you start with the concept that all business is local, then a retailer should find encouraging ways to bring customers into the “brick and mortar” stores. This can be accomplished through Twitter, Facebook and email blasts promoting special sales or coupons. When those blasts can play off a specific locale all the better.

3. Building Up the Likes
The idea of building up “likes” and “followers” is catching on across many platforms. There are a handful of dominant players that have done a good job of building up their brand in a single iconic logo.

Every savvy social media users knows what it means to like on Facebook or follow on Twitter by clicking over icon. These badges should be part of every type of communication that goes out from a company.

4. Integrated Campaigns
With so many sites vying for active users it stands to reason that your social media marketing should integrate across all of these platforms. What you send out on Facebook can simultaneously be sent out on Twitter and Tumblr. You’ll be covering more territory and reaching more potential customers.

5. Improved Data Intelligence
Knowledge is power in the social media game and companies are applying sophisticated tracking programs to anticipate what their customers might be looking for before they even know that! A visitor to a company’s website shouldn’t be lost. Finding a way to follow them back out into cyber space or through registering them is good way to build up data and customer information.

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China’s 591 million internet users

The China Internet Network Information Center has released new numbers on China’s internet users for June 2013, which shows that the country now has 591 million internet users. 70 percent of these users are based in urban areas, and 55.6 percent are male users, which again demonstrates China’s general gender imbalance.

China's internet users

When it comes to China’s mobile web user base, these figures have doubled since 2009 with the country now having 460 million mobile web users. With over 1.1 billion phone subscriptions in China, this number may seem low. However, since June 2012 70 percent of users who access the Internet for the first-time did so through a smart device - so we can expect China’s mobile web user base to continue to grow.

China's mobile web users

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Responsive web design – are you on board?

Responsive web design

When it comes to creating a mobile presence for your business, one of the main priorities should – must – be making sure that your site is responsive. Responsive web design doesn’t mean a “mobile friendly” website. The latter simply means that content is made smaller to fit a screen. Great. But that’s not smart. And it’s not responsive.

So what is responsive web design?

Simply put, a responsive site adapts and shows the right content and format based the device on which it’s being viewed, whether it is a desktop, table or mobile phone. In other words, all your content from your full website is rearranged, reordered, and reformatted in the most optimised manner so that it becomes useful to the website user without losing the site’s design focus.

To achieve a beautiful design and user experience across various devices, the website uses flexible images, fluid layouts and intelligent media queries. But more so, responsive web design requires a brand to rethink their entire web content strategy – taking into account that the same content needs to be displayed to both web and mobile users.

Do you need to worry about this?

Yes!

Back in 2011, smartphone sales passed PC sales. Gartner predicts that 1.2 billion smart devices will be sold this year, which is up 50% from last year. Google says that 9 out of 10 mobile phone searches result in an action (i.e. A purchase or a visit to the business). And if you think that 91% of smartphone users always have their mobile devices within an arm’s reach 24/7 (Morgan Stanley), this means everything to every marketer. You just can’t afford to ignore it.

The trend that isn’t going anywhere is that we are moving towards a homogeneous digital presence. The starting point is a well thought through web and content strategy that takes into account the mobile user. Period.

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Social Media Statistics of Fortune 500 Companies

The following infographic shows some social media statistics of Fortune 500 companies. Some of the findings include:

  • 23% (144) of Fortune 500 companies have a public-facing corporate blog
  • 62% of Fortune 500 companies have an active corporate Twitter account (with a tweet in the past 30 days)
  • 58% of Fortune 500 companies have a corporate Facebook Page.
  • The Insurance, Speciality Retail (Apparels, Home Appliances, Furniture), and Food Production, Services and Drug Stores industries have the most number of Facebook Pages.
  • Coca-Cola, Starbucks and McDonald’s have the highest number of Facebook fans (as of February 2012)

Fortune 500 Social Media Statistics

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Why Mobile Ads in Emerging Markets are the Future

“As the Internet spreads throughout the developing world, it’s arriving on phones before traditional computers. Some 70% of Internet users in Egypt, 59% in India, 57% in South Africa, 50% in Ghana and 44% in Indonesia get online via mobile phones alone.”

Mobile phones in the developing world

 

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Coca-Cola ranked world’s No. 1 brand among Facebook advertisers

According to a white paper from Covario, Coca-Cola is ranked the world’s No. 1 brand among 100 advertisers on Facebook. The beverage brand has a following of 34 million fans on Facebook, with a monthly growth rate of almost 3%.

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