Easy-To-Follow Marketing Advice For Mobile Outreach
10 December 2013
Mobile marketing has exploded in the last few years. People now use their phones almost constantly, with some people even choosing not to buy computers because they can do all of their online browsing and shopping with their phones.
If you want to get to these potential customers, you need to reach them on their devices, whether those are phones, tablets, or other types of mobile devices. You need a marketing plan that is catered around this trendy new way to go online.
Use Specific Mobile Ad Campaigns
It is important to note that mobile ads are slightly different than basic online ads. They are formatted differently – so that they will be easily readable on a small screen – and anything interactive about them is set up to connect with the buttons on a phone, knowing that the user will not have a mouse or a full keyboard. You need to use an ad champaign that is geared around these ads so that people can get the most out of them on mobile devices.
Store Phone Numbers
One thing that you can do is to have people enter their phone numbers in the way that, with a traditional marketing champaign, you would store email addresses. For example, have them use their phone numbers to sign up for your site. After that, you can send them text messages that go right to their phones. Email can work as well, seeing as how most people can check their email on their phone, but a text message is more likely to be read.
Punchy, Text-Based Ads are Best
On a computer, a video-based ad works the best, and you can still use video if you want for a mobile ad, but you should know that punchy, text-based ads are often better. They could also be graphics based, as long as those graphics are stable. You see, people who are browsing on their wireless network do not have high-speed wi-fi connections all of the time, so a video could take forever to load. They will probably get bored and move on to something else.
An effective ad is one that loads before they move on, that gets their attention, and that is easy to see at any Internet speed. That means text and simple graphics are a surefire win with any users, not just those with 4G connections.
Ask Consultants for Assistance
If you are about to start a new ad champaign, it is a good idea to talk to a consultant. They can provide you with more tips and pointers that will make it a success. Rather than trying to figure it out on your own, why not get all of the pertinent information up front?