WeChat launches in Singapore
22 April 2013
China’s WeChat, a hugely popular social messaging application owned by Tencent, has launched in Singapore. The ad below airs in Singapore this week, and features two Taiwanese artists (Alan Luo Zhi-Xiang and Rainie Yang) introducing the app’s many feature.
With over 300 million users worldwide (40 million of which are based overseas), Singapore is one of a few strong markets in Asia (others include Hong Kong, Thailand, Taiwan and Thailand) that WeChat wants to dominate. Mid last year, mobile penetration rates in Singapore was 149% with 88% of users owning a smartphone.