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WeChat launches in Singapore

China’s WeChat, a hugely popular social messaging application owned by Tencent, has launched in Singapore. The ad below airs in Singapore this week, and features two Taiwanese artists (Alan Luo Zhi-Xiang and Rainie Yang) introducing the app’s many feature.

With over 300 million users worldwide (40 million of which are based overseas), Singapore is one of a few strong markets in Asia (others include Hong Kong, Thailand, Taiwan and Thailand) that WeChat wants to dominate. Mid last year, mobile penetration rates in Singapore was 149% with 88% of users owning a smartphone.

Posted in Blog, Mobile, Social media

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